2013 has approached, let’s think about what will be the focus of social media trend…
– content-focused trend will continue to be the key of social media >> professional copywriting team and SEO tactics to optimize your content to be searched, crawled and found
– Brands will need to start ramping their content up and telling their stories across multiple platforms, from blog to video to Twitter….>> online community outreach strategy and a all-rounded campaign is needed
– influence had to get beyond social, to incorporate offline factors>> online + offline (traditional media/PR) = an integrated approach